People frequently confuse a mission statement and a vision statement. However, there is a clear difference. What is it?
People frequently confuse a mission statement and a vision statement. However, there is a clear difference. What is it?
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section: Chapter Questions
Problem 1CRQ: What does a mission statement explain about a firm that a vision statement does not?
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People frequently confuse a mission statement and a vision statement. However, there is a clear difference. What is it?
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