Answered: I would like to understand the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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I would like to understand the marketing plan and its parts better. Sometimes the mission statement and the executive summary seem too similar. What is the contingency plan?

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Step 1

INTRODUCTION:-

A marketing plan is an operating documentation that details an institution's marketing approach for generating leads and reaching its consumer base. A advertising strategy outlines the communication and public relations activities that will be implemented over time, as well as how the organisation will measure the impact of these activities. The following are some of the purposes and elements of a marketing plan:

Prices and prospective market entry choices are aided by consumer research.
Messages tailored to specific populations and geographical locations
Television, music, the Website, industry publications, and a combination of those media for each campaign—platform selection for customer experience marketing
Statistics for assessing the effectiveness of advertising campaigns, as well as their report schedules

A advertising strategy is the foundation of a marketing plan.

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