Leader as Beacon & Architect Planning Document For this next portion of the planning document, you will have the opportunity to write a consolidated statement of direction for your department, unit, or organization. Your statement of direction should be informed by the elements of direction and the context. To review what you identified for the context, select the context tab. Context Direction Vision: our aspirational destination Purpose & Mission: why we do what we do and the impact we are trying to have Strategy: a set of choices for how we will differentiate ourselves with customers and from competitors Identity: who we are and how we understand ourselves Statement of Direction Vision, purpose, strategy, and identity are the constituent elements of direction. Let’s now weave these together into a single statement of direction. For some, strategy comes to the fore in their statement of direction; for others, it is the vision or the mission or the purpose that takes the lead. But here is a way of thinking about an overall statement of direction: Where are we headed? Why are we headed there (given the current set of conditions we face and/or the impact we want to have)? How are we going to get there distinctively? Who do we want to be (in contrast to others) on our way there? Write a consolidated direction for your team, department, unit, or organization given the contextual factors you’ve identified as being the most impactful over the next three years. Ensure your message is clear, concise, and compelling. Remember to include these elements: Context: Give people a briefing on where your organization is now. Direction: Give people a sense of the direction you set based on that context. Limit your statement of direction to no more than 250 words.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Leader as Beacon & Architect Planning Document

For this next portion of the planning document, you will have the opportunity to write a consolidated statement of direction for your department, unit, or organization. Your statement of direction should be informed by the elements of direction and the context. To review what you identified for the context, select the context tab.

Context

Direction

Vision: our aspirational destination

Purpose & Mission: why we do what we do and the impact we are trying to have

Strategy: a set of choices for how we will differentiate ourselves with customers and from competitors

Identity: who we are and how we understand ourselves

Statement of Direction

Vision, purpose, strategy, and identity are the constituent elements of direction. Let’s now weave these together into a single statement of direction. For some, strategy comes to the fore in their statement of direction; for others, it is the vision or the mission or the purpose that takes the lead. But here is a way of thinking about an overall statement of direction:

Where are we headed?
Why are we headed there (given the current set of conditions we face and/or the impact we want to have)?
How are we going to get there distinctively?
Who do we want to be (in contrast to others) on our way there?

Write a consolidated direction for your team, department, unit, or organization given the contextual factors you’ve identified as being the most impactful over the next three years. Ensure your message is clear, concise, and compelling. Remember to include these elements:

Context: Give people a briefing on where your organization is now.
Direction: Give people a sense of the direction you set based on that context.

Limit your statement of direction to no more than 250 words.

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