DIRECTION: CREATE A BUSINESS PLAN SUITABLE FOR THIS PANDEMIC IN THE PHILIPPINES USING THISTEMPLATEBUSINESS OVERVIEWOUR VISIONOUR MISSIONTHE SERVICE WE PROVIDEMARKET ANALYSISWHO WE ARE TARGETINGTHE PROBLEM WE ARE SOLVINGOUR COMPETITORSOUR COMPETITIVE ADVANTAGEMARKETING AND SALES PLANMARKETING CHANNELSMARKETING MATERIALSCUSTOMER INCENTIVESSTAFF REQUIREMENTS/TRAININGKEY OBJECTIVES AND SUCCESS METRICSOBJECTIVES WE PLAN TO ACHIEVE IN A GIVEN TIMEFRAME AND HOW THEY'LL BE MEASURED1.2.3.

A business plan can be referred to as a blueprint of a business. The details regarding the core…

Answered: DIRECTION: CREATE A BUSINESS PLAN…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How do you use the implementation and innovation strategy for Kibbles and Bits with the Alignment of organizational goals Kibbles and Bit's short-term objectives consistent with its long-term mission?
Can you answer these quostion shoert answer Budget Surplus Case Study A small midwestern city has a $1 million budget surplus. Two groups imme- diately begin vying for the funds. One of the requests comes from down- town businesses requesting to use the money to beautify downtown by adding brick sidewalks and planting areas with the goal of attracting cus- tomers. As city manager, you are aware that the downtown area has not been doing as well as predicted and that the small businesses are necessary for the development of a "vibrant downtown" as stated in the city's goals. The other request comes from the city's police department wanting to begin a unit to pursue "career criminals." You are familiar with the statistics and know that repeat offenders commit an overwhelming number of crimes. There is an apparent trend in police departments to address this issue separately. The two groups are competing for limited resources. Both causes are considered worthy of city funding, but…
(1) Each goal has at least 1 lead and 1 lag measure. List these(2) For each measure: Clearly explain, using research, why you think the measure is the most appropriate and realistic metric for the given goal. You may compare different alternative measures and point out the measure you choose is the best measure.Note that to say one measure is better than other measures, you need to have criteria to compare. So, the criteria can be, but not limited to:- Strong causal link between the movement in the measure with the movement in the phenomena you want to measure- Cost-effective: easy and cheap to implement- Accuracy: data collected are accurate(3) Check if measures for different goals are relatively linked with each other. Perspective Strategic Objective Lead Measure Lag Measure Financial Reduce Cost & Waste Achieve sustainable revenue growth Enhance Customer Value Customer Promote Ethical and Sustainable Consumption…
Strategic leadership can also be defined as utilizing strategy in the management of employees. It usually requires the following with the exception of O a. a list of possible risks O b. a vision Oc. a mission O d. a set of goals strategy or plan Oe.
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In this case study, we dicusse the complex process of organizing an international conference on sustainability and environmental conservation. The event was held over four days, bringing together experts, researchers, and practitioners from around the world to discuss critical issues in the field. The organizing team faced numerous challenges, from coordinating logistics such as venue selection, accommodation, and transportation for attendees, to managing a diverse range of speakers and workshop leaders. They also had to devise an effective marketing strategy to ensure a robust attendance. The study delves into the strategies employed to address these challenges, highlighting the importance of meticulous planning, clear communication, and adaptable problem-solving. Question: What were the key factors contributing to the conference's success, and how can these lessons be applied to future events with similar objectives?
In a recent case study on strategic planning, a prominent company exemplified the pivotal role of thoughtful and forward-looking strategies in achieving sustained business growth. The company, faced with increasing competition and changing market dynamics, undertook a comprehensive strategic planning process to reassess its goals, identify potential opportunities, and mitigate potential risks. The planning phase involved a thorough analysis of market trends, customer needs, and technological advancements, leading to the formulation of a robust business strategy. Implementation of the strategic plan involved aligning the workforce, investing in technology upgrades, and forging strategic partnerships. The results were remarkable, as the company not only strengthened its market position but also achieved significant revenue growth, demonstrating the transformative power of effective strategic planning. Question: How can businesses strike a balance between the need for adaptability in a…

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