Answered: Which one of the following is the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which one of the following is the reason why understanding AP style is important for public relations practices? A. Because your materials are more likely to be used by reporters in news-driven relationships B. Because public relations is all about getting to the media and news and delivering truthful information to the public C. Because you want to differentiate yourself from advertising and marketing

Expert Solution

Step 1: Introduction

In PR and marketing, AP style is essential for providing important information to journalists. Reworking content into AP style is becoming easier as newsrooms shrink. Because AP style is freely accessible from a variety of sources, it draws attention and allows journalists to select facts for good news coverage.