**Focus Group Research**1. **Overview** - **Conduct Duration**: Typically carried out over several days. - **Participant Number**: Generally involves groups of 30 or more people. - **Moderator's Role**: Necessitates a moderator with strong observational, interpersonal, and communication skills. - **Research Type**: Considered a type of quantitative research.This section provides detailed insights into the methodology and essential components of focus group research, emphasizing the importance of skilled moderation and substantial group sizes for effective outcomes.

5) Focus group research- a. Is carried out over several days b. Typically uses groups of 30 or more people c. Requires a moderator with a high level of observational, interpersonal and com- munication skills d. Is a type of quantitative research

5) Focus group research- a. Is carried out over several days b. Typically uses groups of 30 or more people c. Requires a moderator with a high level of observational, interpersonal and com- munication skills d. Is a type of quantitative research

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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