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Which of the following statements about Prof. Eric Bradlow's talk on "clumpiness" is correct? A: Customers who come in bursts then go away again and again are not profitable.   B: Clumpiness is a new metric which replaces for one of RFM metrics.   C: Traditional RFM metrics are enough to describe arrival patterns of people.   D: Looking at recency, frequency, and monetary value in historical customer

Which of the following statements about Prof. Eric Bradlow's talk on "clumpiness" is correct? A: Customers who come in bursts then go away again and again are not profitable.   B: Clumpiness is a new metric which replaces for one of RFM metrics.   C: Traditional RFM metrics are enough to describe arrival patterns of people.   D: Looking at recency, frequency, and monetary value in historical customer

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Which of the following statements about Prof. Eric Bradlow's talk on "clumpiness" is correct?

A: Customers who come in bursts then go away again and again are not profitable.
 
B: Clumpiness is a new metric which replaces for one of RFM metrics.
 
C: Traditional RFM metrics are enough to describe arrival patterns of people.
 
D: Looking at recency, frequency, and monetary value in historical customer data basically ignores the inter-arrival times.
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