What type of question is this example below? How did you first see or hear about this Brand of mayonnaise? Please select one. ROTATE BLOCKS Coupon (online) Coupon (paper, received in mail) Coupon (paper, received in store) Coupon (paper, inserted in newspaper) Store flyer (online) Store flyer (paper, received in store) None of the above Ordinal Ratio Interval Nominal Open End
What type of question is this example below? How did you first see or hear about this Brand of mayonnaise? Please select one. ROTATE BLOCKS Coupon (online) Coupon (paper, received in mail) Coupon (paper, received in store) Coupon (paper, inserted in newspaper) Store flyer (online) Store flyer (paper, received in store) None of the above Ordinal Ratio Interval Nominal Open End
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:What type of question is this example below?
How did you first see or hear about this Brand of mayonnaise? Please select
one.
ROTATE BLOCKS
Coupon (online)
Coupon (paper, received in mail)
Coupon (paper, received in store)
Coupon (paper, inserted in newspaper)
Store flyer (online)
Store flyer (paper, received in store)
None of the above
O Ordinal
Ratio
O Interval
Nominal
Open End
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