Losing a customer once means losing the entire stream of possible purchases that the customer would make over her/his lifetime." This statement specifically indicates loss in terms of O a. market sharo O b. customer lifetime value O c. market segment O d. profit
Losing a customer once means losing the entire stream of possible purchases that the customer would make over her/his lifetime." This statement specifically indicates loss in terms of O a. market sharo O b. customer lifetime value O c. market segment O d. profit
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
"Losing a customer once means losing the entire stream of possible purchases that the customer would make over her/his lifetime." This
statement specifically indicates loss in terms of
O a.
market sharo
O b.
customer lifetime value
O c. market segment
O d. profit
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