WHich of the following statements about customer value metrics is correct?   A)Customer Equity (CE) is an indicator of how much the firm is worth at a particular point in time as a result of the firm's customer management efforts.   B) Life-Time Value (LTV) is a forward-looking measure with consideration of the time value of money, allowing for short-term decision making.   C) Past Customer Value (PCV) is a useful method because it considers whether a customer is going to be active in the future.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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WHich of the following statements about customer value metrics is correct?
 
A)Customer Equity (CE) is an indicator of how much the firm is worth at a particular point in time as a result of the firm's customer management efforts.
 
B) Life-Time Value (LTV) is a forward-looking measure with consideration of the time value of money, allowing for short-term decision making.
 
C) Past Customer Value (PCV) is a useful method because it considers whether a customer is going to be active in the future.
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