WHich of the following statements about customer value metrics is correct? A)Customer Equity (CE) is an indicator of how much the firm is worth at a particular point in time as a result of the firm's customer management efforts. B) Life-Time Value (LTV) is a forward-looking measure with consideration of the time value of money, allowing for short-term decision making. C) Past Customer Value (PCV) is a useful method because it considers whether a customer is going to be active in the future.
WHich of the following statements about customer value metrics is correct? A)Customer Equity (CE) is an indicator of how much the firm is worth at a particular point in time as a result of the firm's customer management efforts. B) Life-Time Value (LTV) is a forward-looking measure with consideration of the time value of money, allowing for short-term decision making. C) Past Customer Value (PCV) is a useful method because it considers whether a customer is going to be active in the future.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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WHich of the following statements about customer value metrics is correct?
A)Customer Equity (CE) is an indicator of how much the firm is worth at a particular point in time as a result of the firm's customer management efforts.
B) Life-Time Value (LTV) is a forward-looking measure with consideration of the time value of money, allowing for short-term decision making.
C) Past Customer Value (PCV) is a useful method because it considers whether a customer is going to be active in the future.
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