Which of the following media strategies would be most appropriate for maintaining regular communication with an organisation's stakeholders? Select one: a. A media release b. A news conference c. Blogging d. An interview

Which of the following media strategies would be most appropriate for maintaining regular communication with an organisation's stakeholders? Select one: a. A media release b. A news conference c. Blogging d. An interview

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Q17

Which of the following media strategies would be most appropriate for maintaining regular communication with an organisation's stakeholders?

Select one:

a. A media release

b. A news conference

c. Blogging

d. An interview

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