Which of the following is TRUE about mass communication theory? a. Mass communication theory has developed a unified, single theoretical framework that encompasses all findings. b. Mass communication theory is an interdisciplinary field that includes psychology, economics, history, political science and sociology. c. The development of mass communication theory coincided with the development of the Internet. d. All availa
Which of the following is TRUE about mass communication theory? a. Mass communication theory has developed a unified, single theoretical framework that encompasses all findings. b. Mass communication theory is an interdisciplinary field that includes psychology, economics, history, political science and sociology. c. The development of mass communication theory coincided with the development of the Internet. d. All availa
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is TRUE about mass communication theory?
a. Mass communication theory has developed a unified, single theoretical framework that encompasses all findings.
b. Mass communication theory is an interdisciplinary field that includes psychology, economics, history, political science and sociology.
c. The development of mass communication theory coincided with the development of the Internet.
d. All available answers.
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