What are the critical issues you should plan to examine to determine if * 10 points the industry is an attractive one for the CEO to continue to invest in and why? (Explain about the future market potential, competitive outlook, and the price) Note: Make assumption if needed Monsay is a diversified entertainment corporation. One of the industries that Monsay builds is Admision.co, a company that manufactures video games. The CEO of Monsay, has hired you as a consultant to examine the operations of a subsidiary of his corporation. Specifically, he needs to know if he should approve a $200 million capital request for tripling Admision.co's capacity. Additional Notes: -Admision.co is 3rd largest manufacturer of hardware in industry (10% market share), meanwhile the other top two producers have 40% and 35% market share -Admision.co sales have increased rapidly over last year from a relatively small base, although the sales growth has slowed - Admision.co remains less than 20% of company sales

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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What are the critical issues you should plan to examine to determine if * 10 points the industry is an attractive one for the CEO to continue to invest in and why? (Explain about the future market potential, competitive outlook, and the price)

Note: Make assumption if needed

Monsay is a diversified entertainment corporation. One of the industries that Monsay builds is Admision.co, a company that manufactures video games. The CEO of Monsay, has hired you as a consultant to examine the operations of a subsidiary of his corporation.
Specifically, he needs to know if he should approve a $200 million capital request for tripling Admision.co's capacity.

Additional Notes:
-Admision.co is 3rd largest manufacturer of hardware in industry (10% market share), meanwhile the other top two producers have 40% and 35% market share -Admision.co sales have increased rapidly over last year from a relatively small base, although the sales growth has slowed
- Admision.co remains less than 20% of company sales

 

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