What actions do you recommend that The Walt Disney Company’s management take to improve the company and increase shareholder value? Are there specific actions that you recommend to successfully integrate the 21st Century Fox or improve the likelihood of success for Disney’s direct-to-consumer and over-the-top media services?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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McGraw Hill - Crafting and Executing Strategy - The Quest for Competitive Advantage - Concepts and Cases - 22nd Edition

Case 24

The Walt Disney Company:
Its Diversification Strategy in 2018

Question 7:

What actions do you recommend that The Walt Disney Company’s management take to improve the company and increase shareholder value? Are there specific actions that you recommend to successfully integrate the 21st Century Fox or improve the likelihood of success for Disney’s direct-to-consumer and over-the-top media services?

Each recommended action must be supported with convincing, analysis-based justifications found on the relevant concepts and tools that apply to this case.

Please provide 6 different action/justification

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