Preparing for Disruption: Fintech Comes Knocking While Rakefet altered perceptions at the bank—and in the Israeli banking market more broadly—with her CRM decision, she didn’t stop there. As we hinted in the previous module, Rakefet kept an eye on the contextual landscape and saw an opportunity to alter the future of retail banking. Let’s learn more about what she saw on the horizon and how it shaped her vision for the business. Think about your own industry and identify something fundamental to the established model (even if you are in a young industry) that raises the question Rakefet asked herself about physical branches: Why is it that way and how might it disappear? List the fundamental feature of your industry that everyone takes for granted but is ripe for disruption and potential innovation.
Preparing for Disruption: Fintech Comes Knocking
While Rakefet altered perceptions at the bank—and in the Israeli banking market more broadly—with her CRM decision, she didn’t stop there. As we hinted in the previous module, Rakefet kept an eye on the contextual landscape and saw an opportunity to alter the future of retail banking. Let’s learn more about what she saw on the horizon and how it shaped her vision for the business.
Think about your own industry and identify something fundamental to the established model (even if you are in a young industry) that raises the question Rakefet asked herself about physical branches: Why is it that way and how might it disappear? List the fundamental feature of your industry that everyone takes for granted but is ripe for disruption and potential innovation.
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