By how much did Netflix raise its prices in early 2019?How is Netflix justifying its price increase to customers?At what price point do you believe Netflix would begin to see an actual decline in subscribers if it continued to raise prices? What type of marketing research do you think Netflix conducted prior to finalizing the price increase?In your view, will this price increase help Netflix to maintain its competitive advantage in the streaming video market?

Please find the answer below.CUSTOMERS:Customers are the people and companies that buy products and…

Answered: By how much did Netflix raise its…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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By how much did Netflix raise its prices in early 2019?
How is Netflix justifying its price increase to customers?
At what price point do you believe Netflix would begin to see an actual decline in subscribers if it continued to raise prices? What type of marketing research do you think Netflix conducted prior to finalizing the price increase?
In your view, will this price increase help Netflix to maintain its competitive advantage in the streaming video market?

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