Answered: Analyze the marketing activities of the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Analyze the marketing activities of the iphone smartphone product.The paper should focus on the strategic marketing decisions of the iphone smartphone .Take the position of the marketing manager for the company’s product . Should be at least 2 pages in length and include the following:

Promotion Mix, marketing mix(personal selling sales promotion, advertising)
Market positioning
Social media uses, positivity/negativity (if any) in marketing the company

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