The marketing manager of XYZ brewery is developing a promotional strategy for their high quality low cost beer. He wants to state the advantages of XYZ’s line and give customers a reason to choose it over the competition. The goal of this promotional strategy is to ______.A. PersuadeB. InformC. CaptivateD. RemindE. Manipulate

The marketing manager of XYZ brewery is developing a promotional strategy for their high quality low cost beer. He wants to state the advantages of XYZ’s line and give customers a reason to choose it over the competition. The goal of this promotional strategy is to ______.A. PersuadeB. InformC. CaptivateD. RemindE. Manipulate

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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