Topic: Corporate Social Responsibility Characters: Bob, President John, Chemical Engineer Henry, Controller Kirk, Assistant Controller Kirk was a bright individual who was being groomed for the Controller’s position in a medium-sized manufacturing firm. After his first year as Assistant Controller, the officers of the firm were starting to include him in major company functions. For instance, today he was attending the monthly financial statement summary given at a prestigious consulting firm. During the meeting, Kirk was intrigued at how all the financial data he had been accumulating was transformed by the consultant into revealing charts and graphs. Kirk was generally optimistic about the session and the company’s future until the consultant started talking about the new manufacturing plant the company was adding to the current location and the costs per unit of the chemically plated products it produced. At that time, Bob (the President) and John (the chemical engineer) started talking about waste treatment and disposal problems. John mentioned that the current waste facilities were not adequate to handle the waste products that would be created by the “ultramodern” new plant in a manner that would meet the industry's fairly high standards, although they could still comply with federal standards. Kirk’s boss, Henry, noted that the estimated cost per unit would be increased if the waste treatment facilities were upgraded according to recent industry standards. While industry standards were presently more stringent than federal regulations, environmentalists were pressuring strongly for improving regulations at the federal level. Bob mentioned that since their closest competitor did not have the waste treatment facilities that already existed at their firm, he was not in favor of any more expenditures in this area. Most managers at this meeting resoundingly agreed with Bob, and business continued on to another topic. Kirk did not hear a word during the rest of the meeting. He kept wondering how the company could possibly have such a casual attitude toward the environment. Yet he did not know if, how, or when he could share his opinion. Soon he started reflecting on whether this was the right firm for him. Author: G. Stevenson Smith, Ph.D., CPA, CMA, Professor of Accounting, West Virginia University Co-author: Curtis Jay Bonk, Ph.D., CPA, Assistant Professor of Educational Psychology, West Virginia University QUESTIONS: 1. What Are the Relevant Facts? 2. What Are the Ethics of the Alternatives? 3. Who Are the Primary Stakeholders? 4. What Are the Possible Alternatives? 5. What Are the Ethics of the Alternatives? 1. Does Kirk have a duty to take some action in this situation? 2. Does the company have an obligation to do more than its competitors or more than federal regulations require? 3. Is the company receiving unjust benefits by not dealing more aggressively with pollution from its new facility? 4. Are any of the following groups being harmed by the company's practices? • Stockholders • Future generations • Local government and industry 6. What Are the Practical Constraints? 7. What Actions Should Be Taken? 8. What actions should Kirk take? 9. Do you agree with the following course of action? SUB: INTERNATIONAL MARKETING
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Primary Demand Advertising
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Safety? What Safety?
Topic: Corporate Social Responsibility
Characters: Bob, President John, Chemical Engineer Henry, Controller Kirk, Assistant
Controller
Kirk was a bright individual who was being groomed for the Controller’s position in a
medium-sized manufacturing firm. After his first year as Assistant Controller, the
officers of the firm were starting to include him in major company functions. For
instance, today he was attending the monthly financial statement summary given at a
prestigious consulting firm. During the meeting, Kirk was intrigued at how all the
financial data he had been accumulating was transformed by the consultant into
revealing charts and graphs.
Kirk was generally optimistic about the session and the company’s future until the
consultant started talking about the new manufacturing plant the company was
adding to the current location and the costs per unit of the chemically plated products
it produced. At that time, Bob (the President) and John (the chemical engineer) started
talking about waste treatment and disposal problems. John mentioned that the
current waste facilities were not adequate to handle the waste products that would be
created by the “ultramodern” new plant in a manner that would meet the industry's
fairly high standards, although they could still comply with federal standards. Kirk’s
boss, Henry, noted that the estimated cost per unit would be increased if the waste
treatment facilities were upgraded according to recent industry standards. While
industry standards were presently more stringent than federal regulations,
environmentalists were pressuring strongly for improving regulations at the federal
level. Bob mentioned that since their closest competitor did not have the waste
treatment facilities that already existed at their firm, he was not in favor of any more
expenditures in this area. Most managers at this meeting resoundingly agreed with
Bob, and business continued on to another topic.
Kirk did not hear a word during the rest of the meeting. He kept wondering how the
company could possibly have such a casual attitude toward the environment. Yet he
did not know if, how, or when he could share his opinion. Soon he started reflecting
on whether this was the right firm for him.
Author: G. Stevenson Smith, Ph.D., CPA, CMA, Professor of Accounting, West Virginia
University Co-author: Curtis Jay Bonk, Ph.D., CPA, Assistant Professor of Educational
Psychology, West Virginia University
QUESTIONS:
1. What Are the Relevant Facts?
2. What Are the Ethics of the Alternatives?
3. Who Are the Primary Stakeholders?
4. What Are the Possible Alternatives?
5. What Are the Ethics of the Alternatives?
1. Does Kirk have a duty to take some action in this situation?
2. Does the company have an obligation to do more than its competitors or
more than federal regulations require?
3. Is the company receiving unjust benefits by not dealing more aggressively
with pollution from its new facility?
4. Are any of the following groups being harmed by the company's practices?
• Stockholders
• Future generations
• Local government and industry
6. What Are the Practical Constraints?
7. What Actions Should Be Taken?
8. What actions should Kirk take?
9. Do you agree with the following course of action?
SUB: INTERNATIONAL MARKETING
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