The Vice President of Corporate Communications has charged your department, with the task of planning the awards function for the sales representatives, with a budget of $3 million. This plan is to be presented to the senior management team for approval. What are some goal and objectives of this plan?
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The Vice President of Corporate Communications has charged your department, with the task of planning the awards function for the sales representatives, with a budget of $3 million.
This plan is to be presented to the senior management team for approval.
What are some goal and objectives of this plan?
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- Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated Marketing Discussion in Week Two.Integrated Marketing Communications (IMC) Plan and Presentation. Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated Marketing Discussion in Week Two. Compare and contrast the different types of value networks and distribution channels. Determine the optimal combination of marketing tools based on market conditions and a selected target market Differentiate between quantifiable and non-quantifiable marketing tools for your selected product or service. Include all of your previous research and analysis in the campaign for your product or service in addition to the following:• communications objectiveo Objectives• Branding • Customer (end-user and intermediary such as the retailer)o Tactical plan• Brandingo Objectives o Goals o Plans o Budget allocation o Quantifiable and non-quantifiable…According to a recent study of approximately 347 financial statement frauds by the law enforcement agencies, senior management is the group most likely to commit financial statement fraud. The CEO was involved in 72% of these frauds, and the CFO’s involvement was 65%. Either the CEO or the CFO was involved in 89% of the cases. Motives for senior managers to commit financial statement fraud are varied. Following are questions which might help to better understanding the reasoning behind. (a) Appraise the reasons senior management would overstate or understate business performance. Elaborate. (b) Why would CFOs cook the books even though they know that it is against the law? Elaborate.ACTIVITY #3- MARKETING PLAN OUTLINE Instruction: Base from your Opportunity Spotting and Assessment, seize the opportunity through creating a Business Plan. Starting with Marketing Plan Product Level 1: Core Benefits (list the major benefits of your product) a. b. Level 2: Physical Characteristics of the Product/Service (Product: make an outline/sketch on what will your product/s look/s like. Service: How will the customer acquire the service?) Example: ped O ee ee C. Level 3: Augmented Benefits of a Product/Service (list all the possible augmented benefits that fits your business) Price Choose your pricing strategy. b. Show the computation of your price. (If necessary) a. Promotion List all the possible promotions that you can do. b. State on how you will utilize those promotions. a. People a. Who are the people in charge to market your business? b. Format: Name Task Packaging a. Provide a sketch/outline of your packaging and label the materials of your packaging. Example: Process a.…
- IT projects require large amounts of capital and selecting one project often means foregoing others. Furthermore, IT projects often involve changes in business processes that will affect substantial portions of the organization Explain potential benefits of IT initiatives and how to evaluate them Assess potential costs of IT initiatives and how to evaluate themFinal Business Model and Strategic PlanWrite a 700- to 1,050-word section for your business model and strategic plan in which you add your strategies and tactics to implement and realize your objectives, measures, and targets.Include marketing and information technology strategies and tactics.Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.Explain the ethical issues faced by the organization, summarize the legal and regulatory issues faced by the organization, and then summarize the organization's corporate social responsibility.Develop a 350-word page executive summary defining the new division of existing business. Share your Vision, Mission, final business model, value proposition and list your key assumptions, risks, and change management issues. Quantify the growth and profit opportunity and planned impact on various stakeholders.Note:…1. You have been tasked to increase the company's sales by 50% at the end of the year. To do this, you have planned out a marketing campaign to increase sales through the use of social media advertisements as well as using a sales force to carry out personal selling. Explain the foundations of planning to ensure that your plans are well implemented to achieve the intended results
- Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…Be succinct—but still thorough—when you explain theaction plan. What are the steps involved? This is the core of the action plan. It describes what must be done in order to accomplish the intended purpose of the action plan. Select an overseas country of your choosing and assume that you are employed in the human resources department for a large company. The company has just reached an agreement to open a new sales office in this foreign country in order to better serve customers in that market.Although support personnel will be hired locally, three sales representatives from headquarters will be transferred to this office for a period of two years in order to get it “up and running.” The national sales manager has asked you to prepare a report outlining the intercultural communication issues that these sales reps likely will face.Your team will be required to research the business communication in this country and write a report to your Board of Directors that addresses the following that may play a role in impacting the success of these sales representatives in establishing an office in the country.1. Prevailing norms of communication2. Nonverbal communication, 3. High context and low context…
- Consider the scenario, and then answer the corresponding question. You are working on a market research project with two coworkers, Jason and Leticia. Your boss, Shruti, sends an email to the team requesting an update on the team's progress. The team brainstorms and coordinates how to prepare the requested status report. Then, Leticia drafts the report and sends it to you via email. You make several revisions and send the draft to Jason to edit and proofread. He then sends the report to Shruti, who reads it and is quite pleased with your progress. Shruti sends your team a congratulatory message for staying under budget and on schedule. Well done! When Shruti responds to your team with a congratulatory message, in which direction is the flow of communication? Downward O Lateral O UpwardOne of the following statements about goals or objectives is NOT true. Seleccione una: a. GOALS and OBJECTIVES are basically synonyms in the strategic Management literature. b. GOALS and OBJECTIVES are basically synonyms in the English language c. Shorter-term Marketing Plans focus more on objectives than goals. d. In the literature about planning it is recommended that OBJECTIVES have numbers and dates (or time periods) e. GOALS are more general and longer term than OBJECTIVES (in the strategic management literature)Planning is an indispensable aspect of achieving goals, be they personal, professional, or communal. It serves as a roadmap, guiding individuals and organizations through a structured process to identify objectives, allocate resources, and outline the steps needed for successful execution. Effective planning involves a thorough analysis of current circumstances, future aspirations, potential obstacles, and available resources. It requires foresight, strategic thinking, and adaptability to ensure that plans remain relevant in dynamic environments. From project management to daily tasks, planning enhances efficiency, minimizes risks, and promotes a sense of direction. The process may involve setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, creating timelines, and allocating responsibilities. Moreover, it encourages collaboration and communication, fostering a collective understanding of objectives and strategies. Successful planning not only considers…
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