Technical skills Plan that translates general goals developed by strategic managers into more specific objectives and activities. Conceptual skills Plan that establishes alternate courses of action if existing plans Top management are disrupted or become ineffective. Plan that establishes organization's major goals and objectives and PMI allocates resources to achieve them. SWOT analysis Knowledge of and proficiency in completing specific tasks. Contingency plan Ability to see the organization as a whole and visualize how it fits into the broader environment. Middle management People within a company who are in charge of departments or groups but below those in charge of the whole company. Tactical plan Decision-making tool for weighing the pros and cons of a decision. Strategic plan The most senior staff of an organization; i.e., Vice President, CEO, СО. Operational plan

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Click and drag the term to correspond with its correct definition. Not all terms will be used.
Technical skills
Plan that translates general goals developed by strategic managers
Conceptual skills
into more specific objectives and activities.
Plan that establishes alternate courses of action if existing plans
are disrupted or become ineffective.
Top management
Plan that establishes organization's major goals and objectives and
PMI
allocates resources to achieve them.
SWOT analysis
Knowledge of and proficiency in completing specific tasks.
Contingency plan
Ability to see the organization as a whole and visualize how it fits
into the broader environment.
Middle management
People within a company who are in charge of departments or
groups but below those in charge of the whole company.
Tactical plan
Decision-making tool for weighing the pros and cons of a decision.
Strategic plan
The most senior staff of an organization; i.e., Vice President, CEO,
Operational plan
СОО.
Reset
Transcribed Image Text:Click and drag the term to correspond with its correct definition. Not all terms will be used. Technical skills Plan that translates general goals developed by strategic managers Conceptual skills into more specific objectives and activities. Plan that establishes alternate courses of action if existing plans are disrupted or become ineffective. Top management Plan that establishes organization's major goals and objectives and PMI allocates resources to achieve them. SWOT analysis Knowledge of and proficiency in completing specific tasks. Contingency plan Ability to see the organization as a whole and visualize how it fits into the broader environment. Middle management People within a company who are in charge of departments or groups but below those in charge of the whole company. Tactical plan Decision-making tool for weighing the pros and cons of a decision. Strategic plan The most senior staff of an organization; i.e., Vice President, CEO, Operational plan СОО. Reset
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