Construct an IFE Matrix for Yourself Purpose: This exercise gives you the opportunity to evaluate your own personal strengths and weaknesses. As will become clearer in the next chapter, an organization's strategies are largely based on striving to take advantage of strengths and improving on weaknesses. Similarly, in planning for your career, you should formulate and implement personal strategies based on capitalizing on your strengths and improving on your weaknesses. Instructions
Construct an IFE Matrix for Yourself Purpose: This exercise gives you the opportunity to evaluate your own personal strengths and weaknesses. As will become clearer in the next chapter, an organization's strategies are largely based on striving to take advantage of strengths and improving on weaknesses. Similarly, in planning for your career, you should formulate and implement personal strategies based on capitalizing on your strengths and improving on your weaknesses. Instructions
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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