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Construct an IFE Matrix for Yourself Purpose: This exercise gives you the opportunity to evaluate your own personal strengths and weaknesses. As will become clearer in the next chapter, an organization's strategies are largely based on striving to take advantage of strengths and improving on weaknesses. Similarly, in planning for your career, you should formulate and implement personal strategies based on capitalizing on your strengths and improving on your weaknesses. Instructions

Construct an IFE Matrix for Yourself Purpose: This exercise gives you the opportunity to evaluate your own personal strengths and weaknesses. As will become clearer in the next chapter, an organization's strategies are largely based on striving to take advantage of strengths and improving on weaknesses. Similarly, in planning for your career, you should formulate and implement personal strategies based on capitalizing on your strengths and improving on your weaknesses. Instructions

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Construct an IFE Matrix for Yourself Purpose: This exercise gives you the opportunity to evaluate your own personal strengths and weaknesses. As will become clearer in the next chapter, an organization's strategies are largely based on striving to take advantage of strengths and improving on weaknesses. Similarly, in planning for your career, you should formulate and implement personal strategies based on capitalizing on your strengths and improving on your weaknesses. Instructions Step 1Develop an IFE Matrix for yourself. As you assign weights, consider the relative importance of each factor for success in your desired career. Step 2 What strategies might enable you to capitalize on your major strengths? What strategies might help you improve on your major weaknesses?
Transcribed Image Text:Construct an IFE Matrix for Yourself Purpose: This exercise gives you the opportunity to evaluate your own personal strengths and weaknesses. As will become clearer in the next chapter, an organization's strategies are largely based on striving to take advantage of strengths and improving on weaknesses. Similarly, in planning for your career, you should formulate and implement personal strategies based on capitalizing on your strengths and improving on your weaknesses. Instructions Step 1Develop an IFE Matrix for yourself. As you assign weights, consider the relative importance of each factor for success in your desired career. Step 2 What strategies might enable you to capitalize on your major strengths? What strategies might help you improve on your major weaknesses?
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