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Tomas Garcia is in college and works as a sales clerk in a bookstore. Occasionally, the scanner in the store is unable to read a bar code on a customer’s selection, and the clerk must enter the code using the keypad. Tomas sometimes makes mistakes when he enters the code. As long as the customer does not object, Tomas thinks it’s unnecessary to correct his mistakes. 1. Is the action illegal? 2. Does the action violate company or professional standards? 3. Who is affected, and how, by the action?

Tomas Garcia is in college and works as a sales clerk in a bookstore. Occasionally, the scanner in the store is unable to read a bar code on a customer’s selection, and the clerk must enter the code using the keypad. Tomas sometimes makes mistakes when he enters the code. As long as the customer does not object, Tomas thinks it’s unnecessary to correct his mistakes. 1. Is the action illegal? 2. Does the action violate company or professional standards? 3. Who is affected, and how, by the action?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Tomas Garcia is in college and works as a sales clerk in a bookstore. Occasionally, the scanner in the store is unable to read a bar code on a customer’s selection, and the clerk must enter the code using the keypad. Tomas sometimes makes mistakes when he enters the code. As long as the customer does not object, Tomas thinks it’s unnecessary to correct his mistakes.

1. Is the action illegal?

2. Does the action violate company or professional standards?

3. Who is affected, and how, by the action?

 

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