To prepare a business plan for a new ice cream business (not an existing business/company). Executive summary. This section is a synopsis of the plan. You should include the following: The problem, need or want the business addresses. Target market(s) and benefits of the product. The business model and basis for competitive advantage. Qualifications of founding team and key employees. Key financial highlights.
To prepare a business plan for a new ice cream business (not an existing business/company). Executive summary. This section is a synopsis of the plan. You should include the following: The problem, need or want the business addresses. Target market(s) and benefits of the product. The business model and basis for competitive advantage. Qualifications of founding team and key employees. Key financial highlights.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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To prepare a business plan for a new ice cream business (not an existing business/company).
- Executive summary.
This section is a synopsis of the plan.
You should include the following:
The problem, need or want the business addresses.
Target market(s) and benefits of the product.
The business model and basis for competitive advantage.
Qualifications of founding team and key employees.
Key financial highlights.
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