A SWOT analysis is used to a. Analyse the SBU's b. Determine weakness and strength of the CEO c. Find causes of failure in the business d. Analyse the marketing environment to find attractive market segments
A SWOT analysis is used to
a. Analyse the SBU's
b. Determine weakness and strength of the CEO
c. Find causes of failure in the business
d. Analyse the
It is winter time and Tom is bare back as he shivers because of the cold temperature. He wished he had shirt so he could stop shivering as the shivers make him feel like he is dying. This scenario is an example of a _______.
a. Demand
b. Wish
c. Want
d. Need
Marie, the marketing supervisor at Chin’s Retail Ltd. has been directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting the company. Marie has been advised to study the ______________.
a. the global environment
b. the microenvironment
c. the macroenvironment
d. the internal environment
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