In Kotler's marketing definition, what does "delivering value" mean?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In Kotler's marketing definition, what does
"delivering value" mean?
O a. shipping orders to customers correctly
and as scheduled
O b. all options are correct
Oc. delivering products safely and
conveniently to the customers
O d. providing products and services that will
satisfy customer's needs, wants and
expectations
Market segmentation is the process of dividing a
market into distinct subgroups of consumers
with
needs, characteristics, or behavior.
O a. distinct
O b. fluctuating
O c. similar
O d. changing
Transcribed Image Text:In Kotler's marketing definition, what does "delivering value" mean? O a. shipping orders to customers correctly and as scheduled O b. all options are correct Oc. delivering products safely and conveniently to the customers O d. providing products and services that will satisfy customer's needs, wants and expectations Market segmentation is the process of dividing a market into distinct subgroups of consumers with needs, characteristics, or behavior. O a. distinct O b. fluctuating O c. similar O d. changing
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