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A company which is in restaurant business. How they can use analytics solutions for the given use cases? Describe what data needs to be collected and what analysis can be done in each given us case

A company which is in restaurant business. How they can use analytics solutions for the given use cases? Describe what data needs to be collected and what analysis can be done in each given us case

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A company which is in restaurant business. How they can use analytics solutions for the given use cases? Describe what data needs to be collected and what analysis can be done in each given use case. a. Customer profiling- b. Operations improvement- c. Sales forecasting- d. Lifetime value and repeat customer trends
Transcribed Image Text:A company which is in restaurant business. How they can use analytics solutions for the given use cases? Describe what data needs to be collected and what analysis can be done in each given use case. a. Customer profiling- b. Operations improvement- c. Sales forecasting- d. Lifetime value and repeat customer trends
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