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The body of the plan must not exceed 3 pages. This does not include financials or other appendices. These must not be more than 2 additional pages. 1. Business Overview • Vision and Mission: What is the ultimate objective of your plan and how are you going to get there? Describe your idea and business model: Who does what with whom how; who pays for it? • Financial value proposition: Why is this great idea from a monetary standpoint-for the people investing in the service or product; consumers? •Value proposition: What is your niche? Who are you selling to and why are they buying your product of service? II. Sustainability How does your idea include sustainability-social equity, the environment, economy and aesthetics? What principles and practices of sustainability are you including in your business model? Does your business model do one or more of the following: promote justice, invent innovative approaches/solutions to the environment and/or economic challenges, instill civility and grace in our communities? III. The Market • Customer Identification: who's paying for good or service; e.g. private consumer. • Market size, analysis and forecast: What is the need?

The body of the plan must not exceed 3 pages. This does not include financials or other appendices. These must not be more than 2 additional pages. 1. Business Overview • Vision and Mission: What is the ultimate objective of your plan and how are you going to get there? Describe your idea and business model: Who does what with whom how; who pays for it? • Financial value proposition: Why is this great idea from a monetary standpoint-for the people investing in the service or product; consumers? •Value proposition: What is your niche? Who are you selling to and why are they buying your product of service? II. Sustainability How does your idea include sustainability-social equity, the environment, economy and aesthetics? What principles and practices of sustainability are you including in your business model? Does your business model do one or more of the following: promote justice, invent innovative approaches/solutions to the environment and/or economic challenges, instill civility and grace in our communities? III. The Market • Customer Identification: who's paying for good or service; e.g. private consumer. • Market size, analysis and forecast: What is the need?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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write a 3 page report about a start up ice cream shop business idea

using the format provided in screenshot below

thanks

**Business Plan Guidelines** The body of the plan must not exceed 3 pages, excluding financials or appendices, which must not exceed 2 additional pages. --- **I. Business Overview** - **Vision and Mission:** What is the ultimate objective of your plan and how are you going to get there? - **Describe your idea and business model:** - Who does what with whom? - How is it financed? - **Financial value proposition:** - Why is this idea beneficial from a monetary perspective for investors and consumers? - **Value proposition:** - What is your niche? - Who are your target customers and why are they purchasing your product or service? --- **II. Sustainability** - **Incorporation of sustainability:** - How does your idea integrate social equity, the environment, economy, and aesthetics? - **Sustainability principles and practices:** - What are you including in your business model? - **Sustainability indicators:** - Does your model promote justice, innovation, and solutions to environmental/economic challenges, fostering civility and grace in communities? --- **III. The Market** - **Customer identification:** - Who is paying for the good or service? (e.g., private consumer) - **Market size, analysis, and forecast:** - What is the need? - **Industry analysis and forecast:** - Who else is delivering this service already? - What is the market outlook? - **Competitive advantage:** - What qualifies your business to successfully deliver the proposed goods or services? --- **IV. Financial Analysis** - **Funding sources:** - Where will the money come from? - What existing or committed funding is available? - **Budget:** - Detailed projections through Year 1. - **Discuss assumptions and capital requirements.** --- **V. Funding/Next Steps** - **Funding/timeframe:** - How much funding/time is needed to initiate the project?
Transcribed Image Text:**Business Plan Guidelines** The body of the plan must not exceed 3 pages, excluding financials or appendices, which must not exceed 2 additional pages. --- **I. Business Overview** - **Vision and Mission:** What is the ultimate objective of your plan and how are you going to get there? - **Describe your idea and business model:** - Who does what with whom? - How is it financed? - **Financial value proposition:** - Why is this idea beneficial from a monetary perspective for investors and consumers? - **Value proposition:** - What is your niche? - Who are your target customers and why are they purchasing your product or service? --- **II. Sustainability** - **Incorporation of sustainability:** - How does your idea integrate social equity, the environment, economy, and aesthetics? - **Sustainability principles and practices:** - What are you including in your business model? - **Sustainability indicators:** - Does your model promote justice, innovation, and solutions to environmental/economic challenges, fostering civility and grace in communities? --- **III. The Market** - **Customer identification:** - Who is paying for the good or service? (e.g., private consumer) - **Market size, analysis, and forecast:** - What is the need? - **Industry analysis and forecast:** - Who else is delivering this service already? - What is the market outlook? - **Competitive advantage:** - What qualifies your business to successfully deliver the proposed goods or services? --- **IV. Financial Analysis** - **Funding sources:** - Where will the money come from? - What existing or committed funding is available? - **Budget:** - Detailed projections through Year 1. - **Discuss assumptions and capital requirements.** --- **V. Funding/Next Steps** - **Funding/timeframe:** - How much funding/time is needed to initiate the project?
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