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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The person in charge of such
We refer to the functional planning that marketers do as
planning may have the title of director of marketing, vice president of marketing, chief marketing
officer, or something similar.
D Question 6
Market planning typically includes both a broad three-to five-year marketing plan to support the firm's
for the coming year.
strategic plan and a
Question 7
The third level of planning [after strategic planning and functional/market planning) focuses on the day-
to-day execution of the functional plans and includes detailed annual, semiíannual, or quarterly plans.
What is this level of planning called?
Transcribed Image Text:The person in charge of such We refer to the functional planning that marketers do as planning may have the title of director of marketing, vice president of marketing, chief marketing officer, or something similar. D Question 6 Market planning typically includes both a broad three-to five-year marketing plan to support the firm's for the coming year. strategic plan and a Question 7 The third level of planning [after strategic planning and functional/market planning) focuses on the day- to-day execution of the functional plans and includes detailed annual, semiíannual, or quarterly plans. What is this level of planning called?
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