▪ There are four websites UGA can advertise on-MSN, Yahoo, Facebook, and Atlanta Chronicle. The cost and reach of each ad on these websites are given below: Website MSN Yahoo Facebook Atlanta Chronicle Reach 10000 12000 10000 5500 Cost $3500 $4500 $2500 $1500 UGA wants to reach 1200000 potential students through these websites while keeping the cost to the minimum. UGA wants to have at least five ads on each website and not more than 30 ads on Facebook. In addition, the number of ads on MSN has to be at least twice the number of ads on Yahoo. Using Linear programming, find out an advertising strategy for UGA.
▪ There are four websites UGA can advertise on-MSN, Yahoo, Facebook, and Atlanta Chronicle. The cost and reach of each ad on these websites are given below: Website MSN Yahoo Facebook Atlanta Chronicle Reach 10000 12000 10000 5500 Cost $3500 $4500 $2500 $1500 UGA wants to reach 1200000 potential students through these websites while keeping the cost to the minimum. UGA wants to have at least five ads on each website and not more than 30 ads on Facebook. In addition, the number of ads on MSN has to be at least twice the number of ads on Yahoo. Using Linear programming, find out an advertising strategy for UGA.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Step 1: Discuss Linear programming (LP)
Linear programming (LP) is a technique used to find the best outcome in a mathematical model with linear relationships. It is widely utilized in various fields, including economics, engineering, operations research, and logistics, to solve problems where limited resources must be allocated among competing activities or objectives.
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