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A brand manager for a certain company must determine how much time to allocate between radio and television advertising during the next month Market research has provided ostimates of the audionce exposure for each minute of advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of S$30,000 The manager has decided that because television ads have been found to be much more effective than radio ads, at loast 75% of the time should be allocated to teloviSion. Use the following data to complete parts a and b. Type of Ad Radio Exposure/Minute Cost/Minute 300 $400 TV 750 $2000 a. Identify the decision variables, objective function, and constraints in simple verbal expressions ldentify the decision variables Select all that apply O A. Time spent on TV ads O B. Cost OC. Time spent on radio ads OD. Exposure

A brand manager for a certain company must determine how much time to allocate between radio and television advertising during the next month Market research has provided ostimates of the audionce exposure for each minute of advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of S$30,000 The manager has decided that because television ads have been found to be much more effective than radio ads, at loast 75% of the time should be allocated to teloviSion. Use the following data to complete parts a and b. Type of Ad Radio Exposure/Minute Cost/Minute 300 $400 TV 750 $2000 a. Identify the decision variables, objective function, and constraints in simple verbal expressions ldentify the decision variables Select all that apply O A. Time spent on TV ads O B. Cost OC. Time spent on radio ads OD. Exposure

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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A brand manager for a certain company must determine how much time to allocate between radio and television advertising during the next month Market research has provided estimates of the audience exposure for each minute of advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of $30,000. The manager has decided that because television ads have been found to be much more effective than radio ads, at least 75% of the time should be allocated to television. Use the following data to complete parts a and b. Type of Ad Radio Exposure/Minute Cost/Minute 300 $400 TV 750 $2000 a. Identify the decision variables, objective function, and constraints in simple verbal expressions. Identify the decision variables. Select all that apply O A. Time spent on TV ads O B. Cost O C. Time spent on radio ads O D. Exposure
Transcribed Image Text:A brand manager for a certain company must determine how much time to allocate between radio and television advertising during the next month Market research has provided estimates of the audience exposure for each minute of advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of $30,000. The manager has decided that because television ads have been found to be much more effective than radio ads, at least 75% of the time should be allocated to television. Use the following data to complete parts a and b. Type of Ad Radio Exposure/Minute Cost/Minute 300 $400 TV 750 $2000 a. Identify the decision variables, objective function, and constraints in simple verbal expressions. Identify the decision variables. Select all that apply O A. Time spent on TV ads O B. Cost O C. Time spent on radio ads O D. Exposure
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