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e needs to find a ba e needs to find a ba

e needs to find a ba e needs to find a ba

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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3. Joe's Supermarket is an international market that features food items from around the world. Joe is struggling to attract patrons with all of the competition nearby and is considering changing his pricing strategy to include comparisons of other supermarkets nearby. Why did Joe make this decision? Joe needs to find a balance between quality and perception and anchoring his price will help him do that. Joe needs to find a balance between quality and perception and anchoring his price will prevent him from doing that. Joe needs to find a balance between quality and sacrifice and anchoring his price will help him do that. Joe needs to find a balance between quality and sacrifice and anchoring his price will prevent him from doing that.
Transcribed Image Text:3. Joe's Supermarket is an international market that features food items from around the world. Joe is struggling to attract patrons with all of the competition nearby and is considering changing his pricing strategy to include comparisons of other supermarkets nearby. Why did Joe make this decision? Joe needs to find a balance between quality and perception and anchoring his price will help him do that. Joe needs to find a balance between quality and perception and anchoring his price will prevent him from doing that. Joe needs to find a balance between quality and sacrifice and anchoring his price will help him do that. Joe needs to find a balance between quality and sacrifice and anchoring his price will prevent him from doing that.
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