Citronel is a French company that markets a range of fashionable clothing to French consumers under its widely known brand name. The company wants to begin marketing its products worldwide and needs to decide on the most effective and profitable strategy. Citronel's CEO thinks that a market segment already exists worldwide that will be receptive to Citronel's product line. Which of the following, if true, would strengthen the CEO's position? A) Citronel has accumulated extensive market data on French consumers. B) Citronel has been in business for only a few years. C) People in different parts of the world tend to embrace their own clothing fashions. D) Consumers in different parts of the world have varied spending power. E) Clothing fashions that originate in France tend to appeal to different places in the world.
Citronel is a French company that markets a range of fashionable clothing to French consumers under its widely known brand name. The company wants to begin marketing its products worldwide and needs to decide on the most effective and profitable strategy. Citronel's CEO thinks that a market segment already exists worldwide that will be receptive to Citronel's product line. Which of the following, if true, would strengthen the CEO's position? A) Citronel has accumulated extensive market data on French consumers. B) Citronel has been in business for only a few years. C) People in different parts of the world tend to embrace their own clothing fashions. D) Consumers in different parts of the world have varied spending power. E) Clothing fashions that originate in France tend to appeal to different places in the world.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Citronel is a French company that markets a range of fashionable clothing to French consumers under its widely known brand name. The company wants to begin marketing its products worldwide and needs to decide on the most effective and profitable strategy.
Citronel's CEO thinks that a market segment already exists worldwide that will be receptive to Citronel's product line. Which of the following, if true, would strengthen the CEO's position?
A) Citronel has accumulated extensive market data on French consumers.
B) Citronel has been in business for only a few years.
C) People in different parts of the world tend to embrace their own clothing fashions.
D) Consumers in different parts of the world have varied spending power.
E) Clothing fashions that originate in France tend to appeal to different places in the world.
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