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Ford is looking to challenge Tesla by announcing its new Mustang Mach-E. This electric SUV has up to 300 miles of range and starts at $43,895 USD (approx. $58,285.98 CND). Ford hopes the Mustang Mach-E is something to aspire to with its price tag. There are five different model levels that all come with a wealth of headroom and legroom. All versions come with the second generation of Ford's advanced driver assistance system, which will allow for hands-free highway driving when it's introduced. Ford is looking to you to create an IMC campaign to launch the Mach-E that will appeal to baby boomers who feel nostalgic about the Mustangs they owned in the past.

Ford is looking to challenge Tesla by announcing its new Mustang Mach-E. This electric SUV has up to 300 miles of range and starts at $43,895 USD (approx. $58,285.98 CND). Ford hopes the Mustang Mach-E is something to aspire to with its price tag. There are five different model levels that all come with a wealth of headroom and legroom. All versions come with the second generation of Ford's advanced driver assistance system, which will allow for hands-free highway driving when it's introduced. Ford is looking to you to create an IMC campaign to launch the Mach-E that will appeal to baby boomers who feel nostalgic about the Mustangs they owned in the past.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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ten Ford is looking to challenge Tesla by announcing its new Mustang Mach-E. This electric SUV has up to 300 miles of range and starts at $43,895 USD (approx. $58,285.98 CND). Ford hopes the Mustang Mach-E is something to aspire to with its price tag. There are five different model levels that all come with a wealth of headroom and legroom. All versions come with the second generation of Ford's advanced driver assistance system, which will allow for hands-free highway driving when it's introduced. Ford is looking to you to create an IMC campaign to launch the Mach-E that will appeal to baby boomers who feel nostalgic about the Mustangs they owned in the past.
Transcribed Image Text:ten Ford is looking to challenge Tesla by announcing its new Mustang Mach-E. This electric SUV has up to 300 miles of range and starts at $43,895 USD (approx. $58,285.98 CND). Ford hopes the Mustang Mach-E is something to aspire to with its price tag. There are five different model levels that all come with a wealth of headroom and legroom. All versions come with the second generation of Ford's advanced driver assistance system, which will allow for hands-free highway driving when it's introduced. Ford is looking to you to create an IMC campaign to launch the Mach-E that will appeal to baby boomers who feel nostalgic about the Mustangs they owned in the past.
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