The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Radio Online Cost per advertisement 10 Television Radio 400,000 72,000 $2,000 6000 Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. X X ✔ $300 10 Online 20 160,000 (a) If the promotional budget is limited to $27,400, how many commercial messages should be run on each medium to maximize total audience contact? Television X X ✓ $600 10 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget Radio Budget Online Budget Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Radio Online Cost per advertisement 10 Television Radio 400,000 72,000 $2,000 6000 Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. X X ✔ $300 10 Online 20 160,000 (a) If the promotional budget is limited to $27,400, how many commercial messages should be run on each medium to maximize total audience contact? Television X X ✓ $600 10 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget Radio Budget Online Budget Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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