Answered: In all companies, each element of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In all companies, each element of compensation may not be present. Management must select a mix of elements that suits their selling practices. In what proportions these elements are adjusted is a matter of company practice. How would you determine ONE of the following elements that ensures the stability and security for sales representatives?

Variable element

Fringe benefits

Reimbursement of expenses

Fixed element

Definition Definition Benefits in addition to compensation that companies give to their employees. Fringe benefits can boost morale and productivity and keep employees motivated. Companies often use fringe benefits as a competitive advantage to recruit and retain employees. Examples of fringe benefits include pensions, vacation time, tuition reimbursement, free or subsidized meals, and gym memberships.

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