Each of the given statements may fit into one of the three categories: perfect price discrimination; imperfect price discrimination; or bundling. Place each statement according to the business practice it describes, if any. Bundling Perfect Price Discrimination Answer Bank Microsoft offers student discounts for its computer software products. Non-students pay higher prices. Imperfect Price Discrimination Customers of the Charter Cable company who want to watch HBO channels must subscribe to a premium channel package that includes HBO, Cinemax and Showtime channels. To use a Remington brand shaver, you must purchase a cutter blade that is sold separately from the shaver and is only sold by the Remington company Kohl's department store offers a 15% discount every Wednesday to senior citizens. At an auction of American art, every buyer ends up bidding and paying a price equal to the maximum amount that she or he is willing to pay.
Each of the given statements may fit into one of the three categories: perfect price discrimination; imperfect price discrimination; or bundling. Place each statement according to the business practice it describes, if any. Bundling Perfect Price Discrimination Answer Bank Microsoft offers student discounts for its computer software products. Non-students pay higher prices. Imperfect Price Discrimination Customers of the Charter Cable company who want to watch HBO channels must subscribe to a premium channel package that includes HBO, Cinemax and Showtime channels. To use a Remington brand shaver, you must purchase a cutter blade that is sold separately from the shaver and is only sold by the Remington company Kohl's department store offers a 15% discount every Wednesday to senior citizens. At an auction of American art, every buyer ends up bidding and paying a price equal to the maximum amount that she or he is willing to pay.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Each of the given statements may fit into one of the three categories: perfect price discrimination; imperfect price
discrimination; or bundling. Place each statement according to the business practice it describes, if any.
Bundling
Perfect Price Discrimination
Answer Bank
Microsoft offers student discounts for its computer software products. Non-students pay higher prices.
Imperfect Price Discrimination
Customers of the Charter Cable company who want to watch HBO channels must subscribe to a premium channel package that includes HBO,
Cinemax and Showtime channels.
To use a Remington brand shaver, you must purchase a cutter blade that is sold separately from the shaver and is only sold by the Remington company
Kohl's department store offers a 15% discount every Wednesday to senior citizens.
At an auction of American art, every buyer ends up bidding and paying a price equal to the maximum amount that she or he is willing to pay.
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