The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Audience per advertisement Cost per advertisement Maximum media usage Television Radio Online 100,000 18,000 40,000 $2000 $300 $600 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". Advertisement Alternatives Television Radio Online No of commercial messages What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online $ $ $ What is the total audience reached? (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number. Increase in audience coverage of approximately
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Audience per advertisement Cost per advertisement Maximum media usage Television Radio Online 100,000 18,000 40,000 $2000 $300 $600 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". Advertisement Alternatives Television Radio Online No of commercial messages What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online $ $ $ What is the total audience reached? (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number. Increase in audience coverage of approximately
Chapter17: Advertising And Public Relations
Section: Chapter Questions
Problem 5DRQ
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Transcribed Image Text:The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:
Constraint
Audience per advertisement
Cost per advertisement
Maximum media usage
Television Radio Online
100,000
18,000 40,000
$2000
$300
$600
10
20
10
To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.
(a) If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0".
Advertisement Alternatives
Television
Radio
Online
No of commercial
messages
What is the allocation of the budget among the three media?
Advertisement Alternatives Budget Allocation
Television
Radio
Online
$
$
$
What is the total audience reached?
(b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number.
Increase in audience coverage of approximately
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