Mission and vision communicate an organization's values and purpose.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section: Chapter Questions
Problem 2CTQ: How would you turn the Seven Fronts of Sustainability into SMART goals?
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Mission and vision communicate an organization's
values and purpose.
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