The Johnson Company manufactures buttons and pins with slogans and designs. These pins are inexpensive to produce and are sold in retail outlets such as discount stores, hobby shops, and bookstores. Little equipment is needed for a new competitor to enter the market. What strategies should Johnson consider to create effective barriers to entry?

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Social Media Marketing

Social media marketing can be understood as the use of social media platforms and websites for marketing purposes. It is one of the most effective tools for building brand awareness in the present scenario.