1. What is the product being advertised? 2. What does the advertisement say about the product 3. What message does the image communicate? EO executive optical Don't be a loser Have your eyes checked.
1. What is the product being advertised? 2. What does the advertisement say about the product 3. What message does the image communicate? EO executive optical Don't be a loser Have your eyes checked.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:1. What is the product being advertised?
2. What does the advertisement say about the product?
3. What message does the image communicate?
EO
executive optical
Don't be a loser
Have your eyes checked.
FI
**
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