The first step in creating a strategic digital marketing plan focuses on analyzing the external environment.   Question 9 options:   True   False In digital marketing, STP refers to segmentation, targeting, and   Question 10 options:   Planning   Packaging   Positioning   Perception Digital marketing tactics must support an organization's overall marketing strategy.   Question 11 options:   True   False An advantage of email marketing for organizations is that it is often________ than other methods.   Question 12 options:   More cost-effective   Costlier   Trendier   Easier

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The first step in creating a strategic digital marketing plan focuses on analyzing the external environment.

 

Question 9 options:

  True
 

False

In digital marketing, STP refers to segmentation, targeting, and

 

Question 10 options:

 

Planning

 

Packaging

 

Positioning

 

Perception

Digital marketing tactics must support an organization's overall marketing strategy.

 

Question 11 options:

  True
  False

An advantage of email marketing for organizations is that it is often________ than other methods.

 

Question 12 options:

 

More cost-effective

 

Costlier

 

Trendier

 

Easier

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