(Task A) Identify the company’s mission and vision in light of its strategic planning process (Approximately 150 words) (Task B) Drawing on the functional areas of management (HRM, Marketing and Finance etc), conduct an internal analysis on the company. Justify your responses. (Approximately 600 words) (Task C) Using relevant strategic models/tools (PESTEL and Porter’s 5 Forces Competitive Strategy), discuss the impact of external forces on the company. Critically 2 evaluate the structure of its industry and discuss the implications for the company. (Approximately 900 words) (Task D) As a change consultant, what interventions would you have implemented in undertaking a value chain analysis of the company? Discuss your answer in terms of the primary and secondary activities (Approximately 850 words) (Task E) Does the company in question consider corporate social responsibility (CSR) in its strategic planning? Discuss. (250 words)
Introduction
The assignment purpose is to test students’ understanding of strategic
management and to gauge students’ ability to apply the analytical tools of strategic
management within a company’s perspective. There are two methods of
assessment for the assignment where each carries different weighting – Written
report and an oral presentation.
Assignment
In your group you should identify an industry company of your choice in Jamaica.
You are required to conduct a review of the company’s Global Strategy (your
sources of information should be from the company’s financial data and reports
as well as the conduct of interviews with relevant personnel), then address the
Tasks below.
(Task A)
Identify the company’s mission and vision in light of its strategic planning process
(Approximately 150 words)
(Task B)
Drawing on the functional areas of management (HRM, Marketing and Finance
etc), conduct an internal analysis on the company. Justify your responses.
(Approximately 600 words)
(Task C)
Using relevant strategic models/tools (PESTEL and Porter’s 5 Forces Competitive
Strategy), discuss the impact of external forces on the company. Critically
2
evaluate the structure of its industry and discuss the implications for the
company. (Approximately 900 words)
(Task D)
As a change consultant, what interventions would you have implemented in
undertaking a value chain analysis of the company? Discuss your answer in terms
of the primary and secondary activities (Approximately 850 words)
(Task E)
Does the company in question consider corporate social responsibility (CSR) in its
strategic planning? Discuss. (250 words)
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