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Students must work in groups to develop a business plan for a Fast-Food business in any Caribbean country. Executive Summary (10 marks) This should include a brief description of the following: A. The product or service and market B. The marketing plan and strategy C. How operations are to be conducted D. The management team E. The financial plan and dollar amount of financing needs F. A potential exit strategy G. Incorporate scholarly literature Key Elements of the Business Plan (70 marks) Section 2 Business Description (15 marks) A. Description of the product or service B. Industry background (the potential market size and projected industry growth rates) C. Company background (the vision and mission statements; form of business ownership. D. Goals and objectives E. Incorporate scholarly literature Section 3 Marketing Plan and Strategy (20 marks) A. Target market and customers B. Competition and market share C. Pricing strategy D. Product differentiation and advertising Section 4 Operations and Support (12 marks) A. Company location (along with the physical requirements). B. Quality intentions or targets in production C. Technology requirements D. Service support (customer support, education, training) E. Incorporate scholarly literature Section 5 Management Team (5 marks) A. Experience and expertise B. Organizational structure C. Incorporate scholarly literature Section 6 Financial Plans and Projections (20 marks) A. Detailed support for Income statements and balance sheets B. Detailed support for Statements of cash flow C. Breakeven analysis D. Funding needs and sources Section 7 Risks (3 marks) A. Possible problems and risks B. Incorporate scholarly literature

Students must work in groups to develop a business plan for a Fast-Food business in any Caribbean country. Executive Summary (10 marks) This should include a brief description of the following: A. The product or service and market B. The marketing plan and strategy C. How operations are to be conducted D. The management team E. The financial plan and dollar amount of financing needs F. A potential exit strategy G. Incorporate scholarly literature Key Elements of the Business Plan (70 marks) Section 2 Business Description (15 marks) A. Description of the product or service B. Industry background (the potential market size and projected industry growth rates) C. Company background (the vision and mission statements; form of business ownership. D. Goals and objectives E. Incorporate scholarly literature Section 3 Marketing Plan and Strategy (20 marks) A. Target market and customers B. Competition and market share C. Pricing strategy D. Product differentiation and advertising Section 4 Operations and Support (12 marks) A. Company location (along with the physical requirements). B. Quality intentions or targets in production C. Technology requirements D. Service support (customer support, education, training) E. Incorporate scholarly literature Section 5 Management Team (5 marks) A. Experience and expertise B. Organizational structure C. Incorporate scholarly literature Section 6 Financial Plans and Projections (20 marks) A. Detailed support for Income statements and balance sheets B. Detailed support for Statements of cash flow C. Breakeven analysis D. Funding needs and sources Section 7 Risks (3 marks) A. Possible problems and risks B. Incorporate scholarly literature

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Students must work in groups to develop a business plan for a Fast-Food business in any Caribbean country. Executive Summary (10 marks) This should include a brief description of the following: A. The product or service and market B. The marketing plan and strategy C. How operations are to be conducted D. The management team E. The financial plan and dollar amount of financing needs F. A potential exit strategy G. Incorporate scholarly literature Key Elements of the Business Plan (70 marks) Section 2 Business Description (15 marks) A. Description of the product or service B. Industry background (the potential market size and projected industry growth rates) C. Company background (the vision and mission statements; form of business ownership. D. Goals and objectives E. Incorporate scholarly literature Section 3 Marketing Plan and Strategy (20 marks) A. Target market and customers B. Competition and market share C. Pricing strategy D. Product differentiation and advertising Section 4 Operations and Support (12 marks) A. Company location (along with the physical requirements). B. Quality intentions or targets in production C. Technology requirements D. Service support (customer support, education, training) E. Incorporate scholarly literature Section 5 Management Team (5 marks) A. Experience and expertise B. Organizational structure C. Incorporate scholarly literature Section 6 Financial Plans and Projections (20 marks) A. Detailed support for Income statements and balance sheets B. Detailed support for Statements of cash flow C. Breakeven analysis D. Funding needs and sources Section 7 Risks (3 marks) A. Possible problems and risks B. Incorporate scholarly literature
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