Creative Homework/Short Project As a marketing student, you know that large firms often organize theiroperations into a number of strategic business units(SBUs). A university might develop a similar structure inwhich different academic schools or departments areseen as separate businesses. Consider how your university or college might divide its total academic unitsinto separate SBUs. What would be the problems withimplementing such a plan? What would be the advantages and disadvantages for students and for faculty?Be prepared to share your analysis of university SBUs toyour class
Creative Homework/Short Project As a marketing student, you know that large firms often organize theiroperations into a number of strategic business units(SBUs). A university might develop a similar structure inwhich different academic schools or departments areseen as separate businesses. Consider how your university or college might divide its total academic unitsinto separate SBUs. What would be the problems withimplementing such a plan? What would be the advantages and disadvantages for students and for faculty?Be prepared to share your analysis of university SBUs toyour class
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Creative Homework/Short Project As a marketing student, you know that large firms often organize their
operations into a number of strategic business units
(SBUs). A university might develop a similar structure in
which different academic schools or departments are
seen as separate businesses. Consider how your university or college might divide its total academic units
into separate SBUs. What would be the problems with
implementing such a plan? What would be the advantages and disadvantages for students and for faculty?
Be prepared to share your analysis of university SBUs to
your class
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