Two (or more) organization are sharing resources or knowledge to pursue objectives that are mutually beneficial while staying independent. What is the term for this type of relationship? a) Alliance b) joint venture c) Merger d) Acquisition
Two (or more) organization are sharing resources or knowledge to pursue objectives that are mutually beneficial while staying independent. What is the term for this type of relationship? a) Alliance b) joint venture c) Merger d) Acquisition
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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90) Two (or more) organization are sharing resources or knowledge to pursue objectives that are mutually beneficial while staying independent. What is the term for this type of relationship?
a) Alliance
b) joint venture
c) Merger
d) Acquisition
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