FirstEnergy Corp. formed an operating group of several otherwise autonomous business units that make different types of electrical motors and tools. By sharing production facilities, marketing activities, and a common sales force, the group was able to reduce the costs of both per-unit production and marketing. FirstEnergy Corp. is trying to OGain operating synergies through sharing resources Preserve its position in established product-markets Generate excess cash to support its product and market development efforts Devote a proportion of resources to the development of new product-markets

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 6CRQ: What are firm resources and capabilities, and what information does VRIO provide about them?
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FirstEnergy Corp. formed an operating group of several otherwise
autonomous business units that make different types of electrical motors and tools.
By sharing production facilities, marketing activities, and a common sales force, the
group was able to reduce the costs of both per-unit production and marketing.
FirstEnergy Corp. is trying to
Gain operating synergies through sharing resources
Preserve its position in established product-markets
Generate excess cash to support its product and market development efforts
Devote a proportion of resources to the development of new product-markets
Transcribed Image Text:FirstEnergy Corp. formed an operating group of several otherwise autonomous business units that make different types of electrical motors and tools. By sharing production facilities, marketing activities, and a common sales force, the group was able to reduce the costs of both per-unit production and marketing. FirstEnergy Corp. is trying to Gain operating synergies through sharing resources Preserve its position in established product-markets Generate excess cash to support its product and market development efforts Devote a proportion of resources to the development of new product-markets
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