Description and Instructions: As a group of aspiring entrepreneurs, you must create a business plan for a Fast-Food business in any Caribbean country (not an existing business/company). ALL members of the group are expected to work together and contribute to the business plan. Each team member must complete a peer evaluation of the other team members using the provided rubric. The plan is expected to include: Cover Page Table of Contents Section 1 Section 2 Section 3 This should include the company's name, logo, address, contact information along with your names and student numbers, the name of the course and the course number, your tutor's name, and the date. This will allow the reader to easily navigate through the plan. Executive Summary This should include a brief description of the following: A. The product or service and market B. The marketing plan and strategy C. How operations are to be conducted D. The management team E. The financial plan and dollar amount of financing needs F. A potential exit strategy G. Incorporate scholarly literature Key Elements of the Business Plan¸ Business Description A. Description of the product or service B. Industry background (the potential market size and projected industry growth rates) C. Company background (the vision and mission statements; form of business ownership. D. Goals and objectives E. Incorporate scholarly literature Marketing Plan and Strategy A. Target market and customers B. Competition and market share C. Pricing strategy D. Product differentiation and advertising E. Promotion and distribution F. Incorporate scholarly literature Section 4 Section 5 Section 6 Section 7 Operations and Support (.. A. Company location (along with the physical requirements). B. Quality intentions or targets in production C. Technology requirements D. Service support (customer support, education, training) E. Incorporate scholarly literature Management Team ( A. Experience and expertise B. Organizational structure C. Incorporate scholarly literature Financial Plans and Projections (- A. Detailed support for Income statements and balance sheets B. Detailed support for Statements of cash flow C. Breakeven analysis D. Funding needs and sources Risks (3 marks) A. Possible problems and risks B. Incorporate scholarly literature

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Description and Instructions:
As a group of aspiring entrepreneurs, you must create a business plan for a Fast-Food business
in any Caribbean country (not an existing business/company).
ALL members of the group are expected to work together and contribute to the business plan.
Each team member must complete a peer evaluation of the other team members using the
provided rubric.
The plan is expected to include:
Cover Page
Table of Contents
Section 1
Section 2
Section 3
This should include the company's name, logo, address, contact
information along with your names and student numbers, the name of
the course and the course number, your tutor's name, and the date.
This will allow the reader to easily navigate through the plan.
Executive Summary
This should include a brief description of the following:
A. The product or service and market
B. The marketing plan and strategy
C. How operations are to be conducted
D. The management team
E. The financial plan and dollar amount of financing needs
F. A potential exit strategy
G. Incorporate scholarly literature
Key Elements of the Business Plan¸
Business Description
A. Description of the product or service
B. Industry background (the potential market size and projected
industry growth rates)
C. Company background (the vision and mission statements; form
of business ownership.
D. Goals and objectives
E. Incorporate scholarly literature
Marketing Plan and Strategy
A. Target market and customers
B. Competition and market share
C. Pricing strategy
D. Product differentiation and advertising
E. Promotion and distribution
F. Incorporate scholarly literature
Section 4
Section 5
Section 6
Section 7
Operations and Support (..
A. Company location (along with the physical requirements).
B. Quality intentions or targets in production
C. Technology requirements
D. Service support (customer support, education, training)
E. Incorporate scholarly literature
Management Team (
A. Experience and expertise
B. Organizational structure
C. Incorporate scholarly literature
Financial Plans and Projections (-
A. Detailed support for Income statements and balance sheets
B. Detailed support for Statements of cash flow
C. Breakeven analysis
D. Funding needs and sources
Risks (3 marks)
A. Possible problems and risks
B. Incorporate scholarly literature
Transcribed Image Text:Description and Instructions: As a group of aspiring entrepreneurs, you must create a business plan for a Fast-Food business in any Caribbean country (not an existing business/company). ALL members of the group are expected to work together and contribute to the business plan. Each team member must complete a peer evaluation of the other team members using the provided rubric. The plan is expected to include: Cover Page Table of Contents Section 1 Section 2 Section 3 This should include the company's name, logo, address, contact information along with your names and student numbers, the name of the course and the course number, your tutor's name, and the date. This will allow the reader to easily navigate through the plan. Executive Summary This should include a brief description of the following: A. The product or service and market B. The marketing plan and strategy C. How operations are to be conducted D. The management team E. The financial plan and dollar amount of financing needs F. A potential exit strategy G. Incorporate scholarly literature Key Elements of the Business Plan¸ Business Description A. Description of the product or service B. Industry background (the potential market size and projected industry growth rates) C. Company background (the vision and mission statements; form of business ownership. D. Goals and objectives E. Incorporate scholarly literature Marketing Plan and Strategy A. Target market and customers B. Competition and market share C. Pricing strategy D. Product differentiation and advertising E. Promotion and distribution F. Incorporate scholarly literature Section 4 Section 5 Section 6 Section 7 Operations and Support (.. A. Company location (along with the physical requirements). B. Quality intentions or targets in production C. Technology requirements D. Service support (customer support, education, training) E. Incorporate scholarly literature Management Team ( A. Experience and expertise B. Organizational structure C. Incorporate scholarly literature Financial Plans and Projections (- A. Detailed support for Income statements and balance sheets B. Detailed support for Statements of cash flow C. Breakeven analysis D. Funding needs and sources Risks (3 marks) A. Possible problems and risks B. Incorporate scholarly literature
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