Swarovski is a global leader in crystal ornaments. The company has only a few competitors, attracts a small group of customers, has high quality of products with high prices, and uses an exclusive distribution channel. That is an example of O a, niche marketing O b. mass marketing OC. segmented marketing O d. micromarketing O e, local marketing
Swarovski is a global leader in crystal ornaments. The company has only a few competitors, attracts a small group of customers, has high quality of products with high prices, and uses an exclusive distribution channel. That is an example of O a, niche marketing O b. mass marketing OC. segmented marketing O d. micromarketing O e, local marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Swarovski is a global leader in crystal ornaments. The company has only a few competitors, attracts a small group of customers, has high quality of products with high prices, and uses an exclusive distribution channel. That is an
example of
O a. niche marketing
O b. mass marketing
OC. segmented marketing
O d. micromarketing
O e. local marketing](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F30bebd16-b01d-46b0-b12a-c3c7a67cb229%2Fc9e817b1-5018-471a-8c40-d3b32b5ff12d%2Fwhz0a8_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Swarovski is a global leader in crystal ornaments. The company has only a few competitors, attracts a small group of customers, has high quality of products with high prices, and uses an exclusive distribution channel. That is an
example of
O a. niche marketing
O b. mass marketing
OC. segmented marketing
O d. micromarketing
O e. local marketing
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