Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Discuss the figure
![selling
Discuss the figure below
COMPETITION
• Globalization
D
• Shorter Product
cycle
D
Blurred Boundaries
CUSTOMERS
• Fewer Suppliers.
• Rising Expectations
• Increasing power
1
SELLING PROCESS](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F826ebfa9-0f7a-4fba-972f-d65062f66149%2Ffb5e00f8-dd18-4b83-9f3a-83ff9fb9d041%2Fsy0ao8h_processed.jpeg&w=3840&q=75)
Transcribed Image Text:selling
Discuss the figure below
COMPETITION
• Globalization
D
• Shorter Product
cycle
D
Blurred Boundaries
CUSTOMERS
• Fewer Suppliers.
• Rising Expectations
• Increasing power
1
SELLING PROCESS
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